Unusual Idea

Posted: November 3, 2013 in Uncategorized
Tags: , , , , ,

It was the summer of ’65. Having just graduated from high school, 17-year-old Fred DeLuca turned his thoughts toward achieving a higher education. That summer, there wasn’t much hope that Fred would have enough money to pay for his college tuition. He was a hard-working young man but his $1.25-per-hour minimum wage job wasn’t enough. He decided to ask Dr. Pete Buck, a nuclear physicist and longtime DeLuca family friend, for some financial advice. When he learned how badly Fred had wanted to go to college, maybe the doctor would offer to help.

Instead, Dr. Buck had a rather unusual idea.

“I think you should open a submarine sandwich shop,” said Buck. Before Fred could think about it or express his surprise, he heard himself say, “How does it work?”

Dr. Buck explained the submarine sandwich business. Customers would come in, put money on the counter and Fred would have enough to pay for college. To Dr. Buck, it was just as simple as that, and if young Fred was willing to do it, Dr. Buck was willing to be his partner. He pulled out his checkbook and wrote a check for $1,000. The first restaurant, then called Pete’s Super Submarines, opened that year.

45 years and more than 37,000 restaurants later, Fred DeLuca remains the President of Subway.

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Today, the SUBWAY® brand is the world’s largest submarine sandwich chain with more than 37,000 locations around the world. It have become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy. From the beginning, Fred has had a clear vision for the future of the SUBWAY® brand. Their workers are guided by his passion for delighting customers by serving fresh, delicious, made-to-order sandwiches.


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